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Product Manager / Senior Matrix

Country : Poland

Town : Warsaw

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

PROFESSIONAL
PRODUCTS DIVISION

Are you a strong marketing talent with
interesting experience and have a proven track record? Is it your passion to
work with the market leader in the world's largest beauty company for the most colorful & inclusive
hairdressing brand on the market? And are you ready to
take on (Senior) Product Manager role for Matrix brand as the first of several
steps in your L'Oréal career? Then you must be the marketing star that we are
looking for - (Senior) Product Manager for Professional Products Division who
will take care of our biggest &
most strategic category- hair color!

Define and steer the country
strategy for Hair Care category consistent with the international brand
positioning and the country's priorities to contribute to continued growth for the
brand and relationship with customers and consumers:
- Own the brand patrimony, guarantee the brand identity: ensure that all
actions are in line with the sense of purpose while nourishing the brand
- Define the strategic orientations and the 3-year marketing plan for the
category, monitor the portfolio (new launches, pillar products' renewal and
animation of core catalogue)
- Manage the collection and analysis of customer, onsumer and market
insights for the category, share findings with the zone to ensure the
consistency of new product development with the country's needs
- Implement new launches and marketing mix strategies
(IMC/360/Digital/Retail) and create the right angle of attack locally to build
integrated, engaging brand experiences; meet the deadlines
- Mobilise and collaborate with other departments (sales, logistics,
education, etc. ) and partner agencies to build broader business strategy
- Monitor the local adaptation of communication materials (imagery,
digital, point of sale)
- Make recommendations to management on the category based on one's
expertise of the consumer, market and competitors
- Manage PPP budget and sales forecast for the category
- Effectively prepare clear messages to present to senior management
- Prepare & execute promotional plan
- Monitor the retail strategy working hand-in-hand with the retail and
education team and monitor the proper implementation of retail
materials (services, advice, etc.)
- Cooperate with influencers with the emphasis on pro-influencers
(hairdressers)
- Work closely with digital, sales & education teams to prepare &
execute efficient conquest strategy
- Cooperate closely with Distributors and Sales Reps to ensure category
development

Profile

You have at least 3-5 years of experience as Marketing Professional within competitive,
dynamic industries, where power brands are part of your everyday work. You have
passion towards new tools and are always eager to put them in use. Furthermore,
you:
- Have great knowledge of
beauty industry landscape and trends
- Have proven track of records
in running marketing campaigns / projects independently and influencing
brand's performance
- Have practical experience of MS Office use
- Have knowledge of market, consumer and brands
- Are analytic and
detail-oriented professional
- Are Fluent in English
- Are pro-active,
entrepreneurial individual with a constant drive for results
- Have great communication
skills - ease in establishing network and building long
term relations with customers
- Have creativity- the ability to
"think out of the box" and imagine creative solutions
- Are social media savvy
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