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Online Brand Manager Kiehl's

Country : Poland Poland

Town : Warsaw

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

Are you a strong e-commerce talent with interesting experience and have a
proven track record? Is it your passion to work with the market leader in the
world's largest beauty company? And are you ready to take on responsibility for
Kiehl's e-commerce? as the first of
several steps in your L'Oréal career? Then you must be the star that we are
looking for - Online Brand Manager
Kiehl's, Luxe!
Monitor and enhance the online
sales activity
- Ensure User Experience of the website including Design
& Aesthetics, Content, and Navigation, Branding / Marketing, Performance,
checkout funnel and promotional campaigns
- Coordinate and execute landing pages
- Coordinate and execute newsletter marketing
- Own and manage SEO measurements and monitoring
- Manage, analyze and draw conclusions on specific
ecommerce KPIs (traffic, conversion rate, bounce rate, average basket etc.)
- Enriching e-commerce platforms with content in
cooperation with Marketing
- Ensure that all ecommerce activity is consistent with
the brand sense of purpose
Achieve excellence through
optimization and innovation
- Create and maintain an online e-business plan
according to brand strategy and priorities: e-promotional calendar, product
launches, cross selling mechanisms, data ownership within ecommerce brands
websites and e-retailers ones
- Create a commercial action plan and analyze the sales
performance to increase the turnover
- Analyse website performance, traffic sources and
conversion to identify the main product gaps an growth opportunities
- Create synergies between inside and outside partners
in marketing or digital activities
- Provide SEO/SEM and Digital Marketing through
innovation and process improvements
- Ongoing coordination of system check with IT
- Drive Growth, Develop and implement creative solutions
to drive and convert more visitors
E-Business development
- Launch new digital distribution channels
- Develop e-retail channel in Baltic countries
- Educate and share best practices with e-retail
- Deployment of new versions of platforms
(translation of content, implementation, testing)
- Take a leading role in development of CRM strategy
Manage Competitive, market
and best practices intelligence
- Analyze digital role in the consumer path to purchase
& consumer online searches
- Stay up to date with market, consumers &
- Collect and connect working knowledge on the
- Share and utilize best practices from other countries
and markets


You have 3 years of experience in E-Commerce within fast-paced companies.
You have passion for understanding the needs of consumer; ability to interpret
them and propose creative, innovative solution to meet these needs, but also:
- Have proven track of records in boosting brand's
performance in e-commerce
- Great proficiency in e-commerce, digital and CRM tools
- Familiar with Google Analytics, e-commerce platforms
and CMS
- Preferred - familiar with Jira or equivalent system
- Ability to use analytical and measurement e-com /
digital tools
- Strong planning, project management skills and
commercial way of thinking
- Networking and proactive mindset
- Consumer centric approach
- Fluency in English
- Have passion for beauty and natural curiosity for skin
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